I’m a copywriter, brand owner, and journalist-at-heart who loves working with diverse purpose-driven brands; writing websites, emails, brand guides, and scripts so they don't have to.
Pictures may be worth a thousand words, but the right words are priceless.
45+
5+
Years of experience
Happy clients
Industries worked
12+


Hey, I'm Jae!
I'm a Toronto-based creative who dabbles in home fragrance, listens to everything from R&B to House to Salsa, will try any hair colour at least once (turquoise was a personal fave), and is always ready & willing to go anywhere the temperature sits above 25° celsius; especially if carnival is involved.
Writing and storytelling have always been in my blood, starting with getting in trouble on my very first day of Kindergarten because I didn't want to switch from drawing time to circle time. (In my defense, I hit a really good character development groove in the comic I was making.)
Now, I'd love to learn more about you and your brand ❤️
If we plan on working together, it's only right you know a liiittle bit more about me...
For folks in the West Indies (where my family is from!) and its diaspora, the word "seen" sometimes does triple duty to make sure something—from a quick instruction to a big idea—really sticks.


Why "Seen"?
"Seen?"
=
"Get it?"
"Seen!"
=
"Got it!"
"Seen."
=
"Good."
It might seem obvious that you'd want your brand and its story to be seen, but it's about more than that. It's about being understood.
Get it? Got It? Good.
Helping diverse brands and creators build connections, clients, and community through authentic storytelling.

