I’m a copywriter, brand owner, and journalist-at-heart who loves working with diverse purpose-driven brands; writing websites, emails, brand guides, and scripts so they don't have to.

Pictures may be worth a thousand words, but the right words are priceless.

45+

5+

Years of experience

Happy clients

Industries worked

12+

Hey, I'm Jae!

I'm a Toronto-based creative who dabbles in home fragrance, listens to everything from R&B to House to Salsa, will try any hair colour at least once (turquoise was a personal fave), and is always ready & willing to go anywhere the temperature sits above 25° celsius; especially if carnival is involved.

Writing and storytelling have always been in my blood, starting with getting in trouble on my very first day of Kindergarten because I didn't want to switch from drawing time to circle time. (In my defense, I hit a really good character development groove in the comic I was making.)

Now, I'd love to learn more about you and your brand ❤️

If we plan on working together, it's only right you know a liiittle bit more about me...

For folks in the West Indies (where my family is from!) and its diaspora, the word "seen" sometimes does triple duty to make sure something—from a quick instruction to a big idea—really sticks.

Why "Seen"?

"Seen?"

=

"Get it?"

"Seen!"

=

"Got it!"

"Seen."

=

"Good."

It might seem obvious that you'd want your brand and its story to be seen, but it's about more than that. It's about being understood.

Get it? Got It? Good.