Goodszilla

For Goodszilla—a tech brand that helps retailers incorporate micro-donations into their online and in-person shopping experiences—I provided an in-depth content strategy that included an overhaul of the website's copy in addition to other recommendations. Pulling from the brand's purpose-driven and charitable voice, I maintained a focus on the positive impact created by their main solutions: an e-commerce plugin called Conscious Cart, in-store Point-of-Sale technology, and personalized donor campaign management.

The wider strategy not only positioned Goodszilla as an industry innovator, but CEO Toju Ogbeide as a thought leader at the intersection of small business, diversity, and the impact of charitable giving. This led to an increase in social engagement, media appearances on platforms like Black Enterprise, and inclusion in popular startup accelerators like TechStars.

Content strategy and web copy

Working with Sajae on our new website content was an outstanding experience. She not only helped create a solid structure, but also expertly facilitated the entire content creation process. Sajae demonstrated a deep understanding of our target audience, ensuring that the content resonated across all segments. Her guidance was truly exceptional.

Toju Ogbeide, founder, Goodszilla