For Meta’s Black and Latinx entrepreneur-focused initiative Elevate, I managed digital pre-production, developing concepts, writing discussion points and questions, and pre-interviewing guests for their Elevate Live interview series. In addition to production, I wrote supporting social copy as well as long-form editorial content.

I was cognizant of the limited resources that speak specifically to the experiences of entrepreneurs from diverse backgrounds and ensured video concepts followed a conversational tone that allowed one week’s topic to flow seamlessly into the next.

Project wins:

• 1.6 million total views across all produced content
• 175% increase in organic social views