Canada-based tech brand Goodszilla helps retailers incorporate donations into online and in-person stores, and they needed an overhaul of their website copy to establish them as industry leaders. I provided an in-depth content strategy that included an overhaul of the website’s copy in addition to other recommendations. Pulling from the brand’s purpose-driven and charitable voice, I maintained a focus on the positive impact created by their main solutions: an e-commerce plugin called Conscious Cart, in-store Point-of-Sale technology, and personalized donor campaign management.

The wider strategy not only positioned Goodszilla as an industry innovator, but CEO Toju Ogbeide as a thought leader at the intersection of small business, diversity, and the impact of charitable giving. This led to an increase in social engagement, media appearances on platforms like Black Enterprise, and inclusion in popular startup accelerators like TechStars.