Cadillac Fairview

Blog writing

• A Twist on Timeless: Denim Trends to Wear This Spring and Beyond

• Redecorating Ideas to Transform any Space at Home

• Transitioning Your Beauty Routine To Summer

• How random acts of kindness can help you embrace goodwill, generosity, and compassion year-round

• Must-Have Essentials to Heat up Your Winter Wardrobe

• How to Refresh Your Beauty Routine for Fall

• Get Ready for Your Next Summer Holiday Vacation With These Travel Essentials

In 2023 and 2024, I worked with Cadillac Fairview to produce trend-forecasting editorial content to help create a bridge for their consumer base's in-store shopping habits and online shopping behaviours. Through product research and the sourcing of quality stock imagery, the delivered content supported an overall blog strategy to drive awareness for specific stores, brands, and items available in their network of shopping centres.